Press kits open doors.
Showreels close them.
Production companies, indie studios, talent agencies. The site is read by festival programmers, sales agents, financiers, journalists — none of whom have time for friction.
Film and TV industry sites have an unusual audience: almost all of it is professional. Festival programmers reading three hundred submissions a year; sales agents looking for the next title to acquire; journalists pulling information for a piece on deadline. None of these readers will tolerate friction. The download for the press kit cannot be gated; the showreel cannot require a Vimeo password unless it’s genuinely a private cut; the contact details for the director and producer cannot be hidden behind a generic enquiry form. Every layer of friction loses you a layer of professional engagement.
If I can’t download an EPK as a single PDF inside thirty seconds of landing on a film’s site, I’ll watch the trailer on YouTube and skip the rest. There are three hundred more submissions in my inbox.
What an EPK actually contains
Electronic press kits should be downloadable as a single PDF (under 8 MB), containing all of the following:
- Synopsis — long and short versions (50 words and 250 words).
- Director’s statement, ideally one page.
- Full cast and crew credits, properly formatted.
- Production stills — six to ten high-resolution images, with caption credits.
- Trailer link and password if applicable.
- Festival history — selections, awards, screenings to date.
- Contact details for press enquiries, with a real human name.
Should we host our showreel on Vimeo or YouTube or our own site?
Vimeo for finished films; YouTube for the trailer (where the algorithmic distribution actually matters). Self-hosting is rarely worth the bandwidth cost and operational headache. Vimeo’s privacy controls (domain-restricted embeds, password protection, password-with-expiry) are mature in ways YouTube’s aren’t. The director’s personal reel can be a Vimeo Showcase; the film’s public-facing trailer should be on YouTube to take advantage of the discovery surface. The two-platform split is the industry default for a reason.
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