Buyers verify your uptime story
before they verify your specs.
Managed hosting providers, infrastructure-as-a-service, dedicated hardware shops. Visitors arrive after a competitor’s outage, a billing surprise, or a panicked email from their devops team — they’re hunting reasons to trust you, fast.
99.95%
The uptime number we see claimed most often on hosting marketing sites. The corresponding SLA actually delivers ~99.92% once you read the fine print, which works out to roughly seven hours of downtime a year. The gap between the marketing claim and the credit-eligible number is one of the first things technical buyers check.
Hosting buyers are not browsers. They’re investigating you because someone on their team has been burnt — by outages they couldn’t get answers on, by support tickets that took eleven days, by an invoice that doubled overnight after “auto-scaling.” By the time they land on your site they have a small mental checklist and they will close the tab the moment any item fails. The site’s job is to tick every item inside roughly ninety seconds.
The mental checklist
In rough order, based on what we’ve watched five different infrastructure teams do during evaluation calls in 2025:
- A working status page on a separate subdomain (status.your-domain.com). If it’s a static image on the homepage, item one fails.
- The actual SLA document, downloadable as a PDF, with the credit terms readable to a non-lawyer.
- Pricing for the configurations they need — not just “Contact Sales.” Hosting buyers know what they want; gating pricing reads as overpriced by default.
- Some kind of post-mortem culture — a blog post or two analysing past incidents. Not having one is bad; pretending you’ve never had one is worse.
- A datacentre map (or at least a region list) with the names of the providers behind them. We’ve seen Indian hosting clients lose enterprise deals because they wouldn’t say which Tier 4 they were colocating in.
Should we publish our incident history publicly?
Yes, with editorial control. The best status pages we’ve seen separate raw incidents (auto-logged from monitoring) from human-written post-mortems (curated, with root-cause analysis). BetterUptime and Statuspage.io both support this split. Buyers respect the honesty; what kills deals is incidents you appear to have hidden — they’ll find them via Twitter or Reddit either way, and learning about them off your own site is the worst possible framing.
Ritwik — who runs SEO for most of our hosting clients — has a small obsession with the page weight of pricing pages. Hosting sites are read by infrastructure people; infrastructure people notice if the pricing page is 4 MB and ships seventeen JS bundles. The implicit message of a slow site is that you don’t care about the thing you sell.
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