The site sells the trial.
The product sells itself.
Indian SaaS sites under ₹2 crore ARR — the band where you’re past founder-led sales and not yet into demand-gen team. The site has to do the work the team can’t yet hire for.
SaaS sites suffer from a peculiar problem: the people writing them are usually the founders, and the founders know the product too well. Every feature reads as obvious. Every pricing tier reads as self-explanatory. Every “Why us” section reads as “why anyone with sense would choose this category at all.” The visitor is six steps behind. The site needs to walk them up.
The fix is structural, not stylistic. The home page does three things and stops: states what the product does in eight words, shows one or two screenshots, gets the visitor to either start a trial or read one specific use-case page. The use-case pages are where the actual selling happens — and that’s where most Indian SaaS sites we audit are thinnest.
6 to 11
Use-case pages we typically ship for an Indian SaaS site under ₹2 crore ARR — one per ICP segment. We’ve had clients launch with two and still find they need eight by month nine. Building the structure upfront saves the “our designer’s left and we don’t know how to add a page” recovery project later.
Do we need a docs site separate from the marketing site?
Almost always yes, but later than you think. The first 100 trial users will tolerate a single “Help” page with five FAQs. By trial user 500 you’ll need a proper docs site — either a section under docs.your-domain.com running something like Docusaurus, or a hosted help-centre on Helpscout / Intercom. Don’t spend on it on day one. Spend on it when the inbound “how do I do X?” emails are eating up more than two hours a week of someone’s time. That’s the threshold; it’s consistent across the ten SaaS clients we’ve had.
The tooling we keep coming back to
Next.js for the marketing site (App Router specifically since v14 — RSCs make pricing pages much faster to render). For the docs, either Docusaurus 3 or a custom Next-based docs section under the same domain — same brand, faster cross-linking, better SEO than the hosted alternatives. For analytics: Plausible or Pirsch over Google Analytics 4 for almost any Indian SaaS, mostly because GA4’s data retention rules and the cookie-banner overhead bite harder than they help. Razorpay Subscriptions for ₹-denominated billing; Stripe if you’re billing internationally; almost never both at the same time.
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