Tickets sell up to launch.
Highlight reels sell next year.
Conferences, festivals, awards, product launches. The site does two jobs at two different times — convert pre-event, archive post-event.
Event sites are unusual in that they have a hard expiry date. The conversion-optimised version of the site is useful until the event happens; the post-event version, which most organisers don’t plan for, is what builds next year’s audience. The pre-event site needs: schedule, speakers, sponsors, ticket types, FAQs. The post-event site needs: photos, highlight reels, press coverage, what’s coming next year. Most event sites we audit do the first job adequately and forget to update for the second — six months after the event they still display the countdown timer to the event that’s already happened.
Pre-event site essentials
- A working ticket purchase flow that handles GST. Razorpay Payment Links for small events; Townscript or Insider.in integration for larger ones.
- The schedule, exact down to the session. Updated when speakers shuffle.
- Speaker pages with proper bios — not just LinkedIn headlines. The conference’s reputation is built on who shows up.
- Venue details with parking, public transport, and a Google Maps link — not just the address.
- A clear refund / transfer policy for tickets. Cancellation in India happens; pretending otherwise creates disputes.
The website is fifty percent of our renewal pitch for sponsors. If we don’t show last year’s coverage cleanly, this year’s sponsors don’t commit.
How do we handle sponsor logo placement?
By tier, with the cap explicit. Title sponsors above the fold; Gold sponsors in a clear logo wall; Silver sponsors smaller; etc. The mistake we see most often is logos arranged by who paid which dollar amount with no visual hierarchy — the result is a busy collage that helps no one. Title sponsors deserve real estate; lower-tier sponsors deserve appearance, not parity. Negotiating the tier structure honestly with sponsors upfront is easier than apologising for the visual treatment later.
Building for events?
Let's talk specifics.
Two-business-day reply on the first message. We'll come back with three questions and one honest take.
Call us — picked up by a human+91 88820 82228WhatsApp us — replies in minutes+91 88820 82228